SEO is no longer just one of those concepts that people immediately dismiss as irrelevant. Search engine optimization has evolved and become a science that covers various aspects, the most prominent of which involve on-page elements and backlinks. This only highlights the importance of search engine optimisation in Perth and other major cities across the globe.
Here is a deeper look into what the two strains of SEO actually mean:
On page SEO
On-page SEO refers to work done on elements on the website seen by all site visitors. Essentially, it refers to the use of things like relevant keywords, images and videos, and natural, original, and high quality content. These are the components that help increase the attractiveness of the site to both actual visitors and the search engines.
Another feature of on-page SEO is that it is quite tangible and easy to define. That is not to say that the on-page SEO rules do not change with time, but the basic elements remain the same and are relatively easy to update.
Backlink SEO refers to the attention received by a website from search engines by virtue of the quality and quantity of backlinks from other sites. In other words, backlink SEO is not related to how your site appears, rather it is concerned with links from other sites that point to your website.
Quantity and Quality Backlinks
Search engines rank your website based on not only the quantity of backlinks, but the quality of the links pointing to your site. Those that come from websites with high page rankings and authoritative sites are more valuable than those coming from spammy and questionable websites. The latter may even lead to the penalisation of your website.
Search engines are quite particular about giving high page rank only to sites that have good quality backlinks produced by white hat SEO techniques. If you are going to implement this strategy, the links must come from white hat techniques alone. Otherwise, your site is likely to be penalized by the search engines.