Integrate Live Video into Your Content Strategy

livestream of a woman in a studio

Video became a huge driving force for businesses in 2017, and it will continue to do so in 2018. So, your local creative agency in Melbourne may suggest live video to step up your game and improve your content marketing. With simple resources such as a smartphone with a good camera, you can easily connect with your target audience online.

Shoot Videos Live

When it comes to video content, you may think of advertisements, explainer clips or corporate productions, but you can actually record live videos as well. All you need is a smartphone with a good camera and a stable internet connection. You can, then, live stream multiple types of content such as product launchings, events, behind the scenes, and Q&A’s with your target market.

Live Is In Demand

Live video can be utilised in many ways, making it a highly beneficial marketing tool. One survey shows that as much as 80 per cent of respondents would prefer live video over blog posts. But of course, you still need to be fresh and creative for your target market to actually take the time to watch your content.

Interact with Your Audience

You may have many ideas about using live video for business, but keep in mind that you always have to consider the perspective of your target audience. You are reaching out to them, so make your content interactive. Fortunately, live video is an effective means of creating ‘content conversation’; you can make your audience feel more welcome by interacting with them live on your video.

Live Stream from Website to Social Media Sites

Your business website is your online headquarters. Therefore, it makes sense to live stream on your website and link it to your social media platforms. This lets your audience watch your content on whichever platform they prefer. Moreover, linking the live video from your website to your social media platforms may result in higher website traffic and, eventually, online sales.

Live video will continue to be an important trend in the year ahead. Your business will thrive if you take advantage of it. So, remember the basic principles and plan things out to succeed.