Every now and then, you’ll hear statements involving a huge change that affects how people do digital marketing. Now, some are saying that web design is dead, or, less dramatically, that web design as a profession and as a craft is dying.
Is web design really dead? Let us spare you the suspense: no.
The problem is that people tend to think in absolutes. As a discipline, web design is versatile, diverse, ever-changing, and it requires rationality. Web designers constantly make compromises to reconcile web design objectives from both UX and business perspectives. Businesses go to white label web design resellers for cost-effective and complete solutions.
In other words, web design is very much pulsing and alive, as a service and as a strategy.
Instead of putting things in black or white, here’s what the design community should focus on:
Tools Are Neither Good Nor Bad
Tools either fit a context or they don’t. Some are arguing over the usability of carousels for e-commerce sites, but they’re good when providing enough context to engage users. Even if you have heavy, rich imagery, this doesn’t have to compromise speed. It’s about recognizing and setting the right priorities. There are still far too many poorly designed experiences out there, which leaves so much work for designers.
Generic Solutions Are Dead
To answer the question, web design isn’t dead, but generic solutions are. Soulless theming is dying. We have to make better and smarter solutions: fewer frameworks, templates, and trends; and more soul, storytelling, and character.
Users crave personality and a human touch. They want good stories and seamless photography; they expect interesting layouts and stunning visuals. These distinctive user experiences should be the foundation of any website design to stand out.
To say that web design is dead is counterproductive. If there’s anything that the last decade has taught us, it’s that web designers are capable of anything; more importantly, they are capable of growing with the times and evolving with the demands of the current generation of users.
If they can’t produce anything other than generic work, other creatives will. The web, in general, will get better, and it’s the designer’s job to make it so. You may not have the perfect solution every time, but it’ll still be better than the solution your clients previously had. And while some are better designers than others, the craft as a whole isn’t going away any time soon.